The Art and Science of Branding in a short read.
This is the "60 Minute Brand Strategist" and it's on slideshare and it's crazy resourceful.
It's a beautifully designed breakdown of insightful considerations of the art and science of Branding.
The author, Idris Mootee, is "one of the foremost leaders on applied design thinking and strategy innovation."
This stuck with me: "You can’t survive floating on the tide, assessing the competition, conducting surveys to find out what your customers want right now. What do you want? What do you want to tell the world in the future? What does your company have that will enrich the world? You must believe in that ‘it’ strongly enough to become unique at what you do.” - Jeeper Kunde, A Unique Moment