Halifax Is Angry (HIA) is a Los Angeles-based fashion brand. HIA's value proposition is an intersection of high quality, American made garments, and global underground music culture. foreigner played a technical and strategic role in fine-tuning HIA's go-to-market plan, which included brand strategy, creative development, photography, videography and graphic design. The foreigner studio space also served as a central creative workshop for the HIA team.
HALIFAX IS ANGRY 001: "SUBMIT MIXTAPES TO" BRAND INITIATIVE
Photographed by Adam Cooper
For HIA's debut collection, our creative strategy involved the brand persona of a music curator that happens to make a living designing and crafting high quality garments. With photography, videography and packaging design, we conceptualized and fabricated HIA 001 mixtapes that show the brand's affinity for underground music.
THE LOOKBOOK
Photographed by Christopher Alex at the foreigner studio, the HIA 001 lookbook contextualizes the garments with classic records and curated fashion looks.
Visit HALIFAX IS ANGRY to shop the collection.