Brand Guides. Schmand Schmuides.

Some call it a brand manual or a brand book, others call it a visual center or a brand guide. Whatever you call it, it's elemental to what you're doing. A brand guide is your brand's bible. It's the document that preserves the consistency of the meaning and presentation of who you are and what you do. It's the document that you share with the people that are responsible for different parts of your brand (i.e. employees, production, etc.). 

If you don't have one, make one.

Below is a list of 65 brand guides to glean and learn from. Many of these are guides that are meant to keep graphic designers in line, but there are some brand guides that define in intricate detail the philosophy/vision their brand stands for; if I find any good ones, I'll be sure to share it witcha.

 

Thank LOGODESIGNLOVE for this one. 

1. Adobe corporate brand guidelines (PDF)
2. Alberta corporate identity manual
3. Apple identity guidelines (PDF)
4. Barbican identity guidelines (PDF)
5. BASF summary of corporate design policy (PDF)
6. Bath Spa University brand guidelines (PDF)
7. Berkeley identity
8. Best Buy brand identity
9. Bitdefender brand guidelines
10. Boston University brand identity standards
11. Boy Scouts of America brand identity guide (PDF)
12. British Council brand guidelines
13. British Rail corporate identity manual
14. Carnegie Mellon brand guidelines
15. Channel 4 identity style guides
16. Christopher Doyle identity guidelines
17. Cisco logo usage and guidelines
18. Columbia College Chicago brand identity manual
19. Cornell University brand book
20. Duke University style guide
21. easyGroup brand manual (PDF)
22. Edinburgh City brand identity guidelines (PDF)
23. Esso Imperial Oil quick reference guide (PDF)
24. Good Technology brand identity guide
25. Google visual assets guidelines
26. Haas School of Business identity standards style guide (PDF)
27. Heineken company visual identity
28. IEEE brand identity guidelines
29. Kew Royal Botanic Gardens brand guidelines (PDF)
30. Liberty University brand identity policy
31. Lloyd’s brand
32. Macmillan identity guide
33. MasterCard brand center
34. Microsoft corporate logo guidelines
35. Mozilla Firefox branding
36. NAMI identity guidelines
37. National University of Singapore identity
38. New York University identity and style guide
39. NHS brand guidelines
40. NYU-Poly identity style guide
41. Ohio University brand standards
42. Oregon State University brand identity guidelines
43. Pacific University brand standards (PDF)
44. Pearson logos and style guides
45. Penguin logo guidelines
46. Princeton University graphic identity (PDF)
47. PRSA guidelines & logos
48. Redfern brand identity guidelines (PDF)
49. Saint Mary-of-the-Woods College style guide
50. San Francisco International Airport identity program
51. The Beano Comic brand guidelines (PDF)
52. Skype brand book
53. The Scout Association brand guidelines (PDF)
54. The University of Texas brand guidelines
55. University of Arkansas graphic identity style guide
56. University of California brand guidelines
57. University of Cambridge identity guidelines
58. University of East Anglia brand identity guidelines (PDF)
59. University of Louisville brand graphics policy (PDF)
60. University of Northern Colorado identity style guide (PDF)
61. University of Wisconsin-Madison brand identity guidelines
62. Vanderbilt University graphic standards
63. Virginia Tech identity standards
64. Walmart brand guidelines (PDF)
65. Yale University identity guideline