design

Advertising. by Adam Cooper

disp_858cf98a10ed2c6321e44c00f0300d74.jpg

"ORIGINAL IMAGE designed by Karina Nurdinova and inspired by a quote from Banksy, which was inspired by Sean Tejaratchi's 1999 essay, "Death, Phones, Scissors." There's a bit of controversy about this quote, read about what Tejaratchi says about it here." - Upworthy.com

 -------

Confession: My name is Adam and I'm in advertising. I came in to advertising through a boutique branding agency in Trinidad merging with a large, global advertising agency. And that experience has made me understand that branding can be perceived as the polar opposite to advertising, where branding is intended to be a reflection (or a projection) of identity versus advertising being a deliberate demand of someone's attention and money.

 

Brand Guides. Schmand Schmuides. by Adam Cooper

bible.gif
Some call it a brand manual or a brand book, others call it a visual center or a brand guide. Whatever you call it, it's elemental to what you're doing. A brand guide is your brand's bible. It's the document that preserves the consistency of the meaning and presentation of who you are and what you do. It's the document that you share with the people that are responsible for different parts of your brand (i.e. employees, production, etc.). 

If you don't have one, make one.

Below is a list of 65 brand guides to glean and learn from. Many of these are guides that are meant to keep graphic designers in line, but there are some brand guides that define in intricate detail the philosophy/vision their brand stands for; if I find any good ones, I'll be sure to share it witcha.
 
Thank LOGODESIGNLOVE for this one
  1. Adobe corporate brand guidelines (PDF)
  2. Alberta corporate identity manual
  3. Apple identity guidelines (PDF)
  4. Barbican identity guidelines (PDF)
  5. BASF summary of corporate design policy (PDF)
  6. Bath Spa University brand guidelines (PDF)
  7. Berkeley identity
  8. Best Buy brand identity
  9. Bitdefender brand guidelines
  10. Boston University brand identity standards
  11. Boy Scouts of America brand identity guide (PDF)
  12. British Council brand guidelines
  13. British Rail corporate identity manual
  14. Carnegie Mellon brand guidelines
  15. Channel 4 identity style guides
  16. Christopher Doyle identity guidelines
  17. Cisco logo usage and guidelines
  18. Columbia College Chicago brand identity manual
  19. Cornell University brand book
  20. Duke University style guide
  21. easyGroup brand manual (PDF)
  22. Edinburgh City brand identity guidelines (PDF)
  23. Esso Imperial Oil quick reference guide (PDF)
  24. Good Technology brand identity guide
  25. Google visual assets guidelines
  26. Haas School of Business identity standards style guide (PDF)
  27. Heineken company visual identity
  28. IEEE brand identity guidelines
  29. Kew Royal Botanic Gardens brand guidelines (PDF)
  30. Liberty University brand identity policy
  31. Lloyd’s brand
  32. Macmillan identity guide
  33. MasterCard brand center
  34. Microsoft corporate logo guidelines
  35. Mozilla Firefox branding
  36. NAMI identity guidelines
  37. National University of Singapore identity
  38. New York University identity and style guide
  39. NHS brand guidelines
  40. NYU-Poly identity style guide
  41. Ohio University brand standards
  42. Oregon State University brand identity guidelines
  43. Pacific University brand standards (PDF)
  44. Pearson logos and style guides
  45. Penguin logo guidelines
  46. Princeton University graphic identity (PDF)
  47. PRSA guidelines & logos
  48. Redfern brand identity guidelines (PDF)
  49. Saint Mary-of-the-Woods College style guide
  50. San Francisco International Airport identity program
  51. The Beano Comic brand guidelines (PDF)
  52. Skype brand book
  53. The Scout Association brand guidelines (PDF)
  54. The University of Texas brand guidelines
  55. University of Arkansas graphic identity style guide
  56. University of California brand guidelines
  57. University of Cambridge identity guidelines
  58. University of East Anglia brand identity guidelines (PDF)
  59. University of Louisville brand graphics policy (PDF)
  60. University of Northern Colorado identity style guide (PDF)
  61. University of Wisconsin-Madison brand identity guidelines
  62. Vanderbilt University graphic standards
  63. Virginia Tech identity standards
  64. Walmart brand guidelines (PDF)
  65. Yale University identity guideline 

Redefine New Sh¨t. by Adam Cooper

Screen Shot 2013-05-25 at 11.44.55 AM.png

This is such a great way to learn about the functionality of the Air Jordan 2012. It’s almost a fool-proof system to get everyone to read up on the fly over, fly around and fly through silos of this product. Crazy impressive. I love Nike and Brand Jordan for this. 

On the flipside, though, I think that footwear companies are shooting themselves in the foot by defining communication success by telling consumers what to do with their products. The cultural and lifestyle value that footwear brands enjoy is based on people expressing themselves through products that were designed for completely different ends. Is there a product marketing funnel that aims to create and distribute cultural and lifestyle icons, or is it a game of fate to rely on iconic kicks to sustain that aspect of a footwear brand?

Decades ago when media and sales channels didn't have the bandwidth to educate the masses about the technical, functional and emotional aspects of products, people took ownership of the Dunk, the Stan Smith, the AJ11 Concords, the Shelltoe, the Chuck Taylor and the Goadomes and redefined what their purpose. These are shoes that are designed for performance, but we’ve voluntarily changed what they mean, how they make us feel, and their roles in culture.

What type of sneakers will we be wearing in 20 years when the vintage, iconic sneakers are weak and out of style and there is even more media that thoroughly explaining their function? We need to start redefining new sh¨t, but where do we start?