Brand Guides. Schmand Schmuides. by Adam Cooper

Some call it a brand manual or a brand book, others call it a visual center or a brand guide. Whatever you call it, it's elemental to what you're doing. A brand guide is your brand's bible. It's the document that preserves the consistency of the meaning and presentation of who you are and what you do. It's the document that you share with the people that are responsible for different parts of your brand (i.e. employees, production, etc.). 

If you don't have one, make one.

Below is a list of 65 brand guides to glean and learn from. Many of these are guides that are meant to keep graphic designers in line, but there are some brand guides that define in intricate detail the philosophy/vision their brand stands for; if I find any good ones, I'll be sure to share it witcha.
Thank LOGODESIGNLOVE for this one
  1. Adobe corporate brand guidelines (PDF)
  2. Alberta corporate identity manual
  3. Apple identity guidelines (PDF)
  4. Barbican identity guidelines (PDF)
  5. BASF summary of corporate design policy (PDF)
  6. Bath Spa University brand guidelines (PDF)
  7. Berkeley identity
  8. Best Buy brand identity
  9. Bitdefender brand guidelines
  10. Boston University brand identity standards
  11. Boy Scouts of America brand identity guide (PDF)
  12. British Council brand guidelines
  13. British Rail corporate identity manual
  14. Carnegie Mellon brand guidelines
  15. Channel 4 identity style guides
  16. Christopher Doyle identity guidelines
  17. Cisco logo usage and guidelines
  18. Columbia College Chicago brand identity manual
  19. Cornell University brand book
  20. Duke University style guide
  21. easyGroup brand manual (PDF)
  22. Edinburgh City brand identity guidelines (PDF)
  23. Esso Imperial Oil quick reference guide (PDF)
  24. Good Technology brand identity guide
  25. Google visual assets guidelines
  26. Haas School of Business identity standards style guide (PDF)
  27. Heineken company visual identity
  28. IEEE brand identity guidelines
  29. Kew Royal Botanic Gardens brand guidelines (PDF)
  30. Liberty University brand identity policy
  31. Lloyd’s brand
  32. Macmillan identity guide
  33. MasterCard brand center
  34. Microsoft corporate logo guidelines
  35. Mozilla Firefox branding
  36. NAMI identity guidelines
  37. National University of Singapore identity
  38. New York University identity and style guide
  39. NHS brand guidelines
  40. NYU-Poly identity style guide
  41. Ohio University brand standards
  42. Oregon State University brand identity guidelines
  43. Pacific University brand standards (PDF)
  44. Pearson logos and style guides
  45. Penguin logo guidelines
  46. Princeton University graphic identity (PDF)
  47. PRSA guidelines & logos
  48. Redfern brand identity guidelines (PDF)
  49. Saint Mary-of-the-Woods College style guide
  50. San Francisco International Airport identity program
  51. The Beano Comic brand guidelines (PDF)
  52. Skype brand book
  53. The Scout Association brand guidelines (PDF)
  54. The University of Texas brand guidelines
  55. University of Arkansas graphic identity style guide
  56. University of California brand guidelines
  57. University of Cambridge identity guidelines
  58. University of East Anglia brand identity guidelines (PDF)
  59. University of Louisville brand graphics policy (PDF)
  60. University of Northern Colorado identity style guide (PDF)
  61. University of Wisconsin-Madison brand identity guidelines
  62. Vanderbilt University graphic standards
  63. Virginia Tech identity standards
  64. Walmart brand guidelines (PDF)
  65. Yale University identity guideline